Monday Aug 08, 2022

Interview with Gary A Garfield, former President & CEO of Bridgestone Tire

You wouldn't think that a $15B company would need to change much.  Then again, you aren't the CEO.  Faced with pressure to reduce already slim margins to compete, Gary Garfield faced the problem head-on, change or stagnate.

Gary shares his secrets to turning a massive enterprise, spanning two continents, to not only change and innovate but to crush their goals in doing so.  Gary breaks it down so everyone from small businesses to large enterprises can replicate his success.

Gary A. Garfield

Author. Speaker. Consultant. Coach.

As critical as change is in our ever changing world, most organizational and group change efforts fail.  Why?  Because change is hard, very hard.  Habits are stubborn; they do not die easily.  Studies have shown that about two-thirds of all change efforts fail to reach their goals.

As an expert on successfully driving change, as well as leadership and corporate culture, Gary is a highly sought-after speaker, author, consultant and coach.  Gary is the former CEO of Bridgestone Americas, a 55,000 person company with operations on five continents and the successor company to the iconic Firestone Tire and Rubber Company.   During his tenure, he successfully drove radical change throughout the organization, including the culture, the strategy, the vision, and, where necessary, the people.  Unlike most change efforts, it worked.  The company’s profits grew by an astounding 500 percent in six years.   Gary comes from a position of hands-on success.  

Gary's Book: Driving Results   Contact Gary:


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